Harley Davidson Announces India Exit

Harley-Davidson is not the first American bike brand to see the end of the road in India.

Harley davidson announces india exit. The move comes as part of Harley-Davidsons Rewire strategy that intends to refocus the brand on its core markets. Harley-Davidson has announced that they will halt sales and manufacture in India in effect exiting one of the largest two-wheeler markets in the world. As part of the process the company is planning to close its manufacturing facility in Bawal Haryana and significantly reduce the size of its sales office in Gurgaon the bike manufacturer said in a statement.

Today announced that as part of The Rewire an overhaul of its operating model and market structure the company is changing its business model in India and evaluating options to. Harley Davidsons portfolio in India includes bikes like Street 750 and Iron 883 among others with prices starting from Rs 469 lakh and going up. About 13 of Indians own a two-wheeler of some brand.

Iconic American motorcycle maker Harley-Davidson Motor Co. The Harley-Davidson model- 1200CX Roadster witnessed a drastic decline in sales unit by 83 being able to record only 3 units in July 2019. In 2019 the failure of Miami-based UM Motorcycles here led to a loss of over 150 crore to its dealers.

With the announcement of Harley-Davidson to close its India manufacturing facility the Federation of Automobile Dealers Association FADA called for the need for a Franchise Protection Act in the country to avert brands from abruptly closing their operations leaving their channel partners and customers in a fix. The company is planning to close its manufacturing facility in Bawal Haryana and significantly reduce the size of. Harley Davidson will not exit India but will scale down its operations here.

Harley Davidson Announces India Exit Its all over now said Singh a service representative. Harley-Davidson has announced that the company will be shutting down its sales and manufacturing operations in India. The brands network in India is now watching for what its new innings with Hero MotoCorp may bring.

American cult bike manufacturer Harley Davidson on Thursday said it is discontinuing its current business model in India. The company is communicating. Harley Davidson Announces its Exit from India Low bike sales is the reason Harley Davidson is moving out of India though it is looking for a partnership in the future.