Harley Davidson India Marketing Strategy

Harley-Davidson India is a wholly owned subsidiary of Harley-Davidson Inc and commenced operations in August 2009.

Harley davidson india marketing strategy. The method used in this paper is a qualitative analysis with case study approach supported by a few quantitative data. Harley targets those customers who are Born to ride. CONCLUSION Harley- Davidson has to adopt Indian culture or at least try to understand its customers psyche.

Once a cult brand now making a comeback with its content marketing strategy and new campaigns Harley-Davidson is noted for its customization giving way to chopper motorcycle to the world. The emission norms were relaxed as part of a trade agreement between the US and India on 13 April 2007. The study finds that entry market strategy conducted by Harley Davidson is.

Harley-Davidsons Second P in Its Marketing Strategy. Harley has always positioned itself as a quintessence of freedom and individualism It gives its owners a blank canvas to explore who they are. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India.

In December 2010 the company announced its decision to assemble the Superlow and Iron 883 at its Bawal facility - a strategic initiative which helped Harley introduce the. Promotions in the marketing mix of harley davidson Promotion function has always been very strategically designed and intricately executed by Harley Davidson which has maintained its class. Data collected from the publicly available documents related Harley Davidson.

The model was supposed to be Harley-Davidsons locally-built good value entry into the lucrative Asian market but we get the impression its at odds with the new strategy. In 2010 Harley-Davidson enters into Indian motorcycle market and in 10 years Harley managed to sold 25000 units only. The marketing mix 4Ps.

In India we established a subsidiary from day one allowing us to guide the business and brand with a long-term view in mind. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India. There were two major challenges in driving the business forward in India explains Prakash.